Joonglaa” – JoomBoos’ Young and Highly Successful Slovenian Sister on YouTube
In the beginning of 2020, 24sata’s Video Director Matej Lončarić launched a new YouTube channel in Slovenia. The award-winning team from Zagreb is in charge of creating and developing a new brand for Gen Z. After just a few months, Joonglaa already exceeded expectations. In order to build brand awareness partnerships were formed with A1 and STYRIA’s digital news brand Žurnal24. Three months after the launch Joonglaa became the number one brand for youngsters.
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