Taboola and styria digital one agree on strategic partnership
The agreement covers the integration of Taboola's content recommendations on all Styria Media Group portals as well as the use of Taboola Feed and Audience Exchange on two portals.
Taboola, the world's leading discovery platform, announces the launch of its exclusive partnership with Austria's leading online marketing community styria digital one. It markets the portals of the Styria Media Group (including DiePresse. com, kleinezeitung. at, miss. at, ichkoche. at, wienerin. at) as well as external sites such as gofeminin. at, wetter. tv and many others.
In addition to the integration of native content recommendations, the use of Taboola Feed on two portals is part of the scope of the collaboration. Taboola Feed allows users to get an interactive scrolling experience on a media page where the stream of news and recommendations for articles, blogs, apps and videos are continuous. In addition, Taboola's Audience Exchange offering will be used to enable publishers to conduct targeted traffic campaigns within their own network.
Styria digital one reaches 73 percent* of internet users in Austria and is responsible for the conception, implementation and measurement of success of online campaigns, communication solutions and the development of new advertising products. Due to the enormous innovation potential of the Taboola Discovery Platform and styria digital ones reach strength, the two companies hope to initiate many forward-looking projects to improve user engagement, monetization and audience development.
"In our search for a strong partner for a content-recommendation tool, we chose Taboola. Ultimately, the decisive factor was the combination of technology and reach", explains Xenia Daum, Managing Director of styria digital one.
Adam Singolda, founder and CEO of Taboola, says: "styria digital one and Taboola combines innovative and forward-looking thinking. We are looking forward to the cooperation and are very proud that we were able to convince a heavyweight in the Austrian media landscape with our technology and our team."
*ÖWA Plus 2017-III; total internet users