Styria Media Group radios remain regional Number one in private sector

No matter whether in the car, at work or during leisure time, via radio, app or web, live or stream: The current radio test proves that Styria Media Group radios were able to maintain their leadership among the private radio stations in states of Styria and Carinthia.

All in all, Carinthians and Styrians listen to over three hours of radio every day - with this record value, Antenne underlines the unbroken power of audio in the two federal states. The Styria Media Group radio stations can underpin their leading position as the most popular regional radio station with market shares of 24 percent in Styria and 27 percent in Carinthia.

"We were able to successfully maintain our number one position, we are very proud of that", Antenne Managing Director Gottfried Bichler is pleased with the result of the current radio test. "I would like to thank my team for their tireless efforts and our listeners, customers and partners for their daily listening and their support - without the entire Antenne family this long-term success would not be possible," Bichler continued.

Antenne: Modern, regional & always with us
Not only the current radio test shows how much the south of Austria loves the Antenne. A recent study by the IFAK market research institute also once again named the Antenne the regional number 1 in Styria and Carinthia!

The Antenne meets the musical taste of the Carinthians and Styrians to the point! "We offer the right mix of best music, current traffic and lightning service as well as regional information. Whoever listens to Antenne always knows what's going on in the country and is accompanied by the best music for the Carinthians and Styrians", explains Bichler. "And since we notice that radio is heard everywhere and at all times, Antenne fans can look forward to the fact that we will be expanding our web channel this year."

The small difference: Always on the spot
Antenne Kärnten and Antenne Steiermark are constantly demonstrating the proximity to the listener with numerous activities directly at the listeners' premises, such as the legendary Antenne SchulSkiTag: the coolest snow event of the year combines sport, music, fun and action like no other winter event and will once again attract thousands of pupils from both federal states to the perfectly groomed slopes this year.

Source: Radiotest Full year 2018_4, GfK Austria GmbH, market share, 14-49 years, based on state 
All values shown without consideration of the fluctuation margin. All data without guarantee.
Photo: Jörgler