Styria Marketing Services awarded as pioneer of digital transformation
Customer acquisition by Big Data and Data Science as basis for new business models and innovative services in the digital world: "Styria Marketing Services" as a subsidiary of the Styria Media Group was awarded "#Digital Paragon 2018" by a top-class jury of Confare and EY.
Pick up customers in the digital world, accept the challenges of digital transformation and competition with online giants, identify and seize new opportunities: Styria Marketing Services (SMS), responsible for customer acquisition and retention of the major brands "Die Presse" and "Kleine Zeitung", was awarded as a role model and showcase for successful digitisation projects at the Confare Conference IDEE in Vienna. Winners of the "Innovative Digital Experience Award" are considered digital pioneers with innovative projects that successfully master the challenge of digital transformation.
According to the jury, the SMS lays a good foundation for the entire media world and shows how to be and remain successful with a far-reaching opportunity programme in an industry that is under massive pressure to digitise. Christian Lämmerer, Managing Director of SMS, is pleased about the award: "This award confirms the high personal commitment of our employees. And it proves that we are on the right track in SMS and that we can only survive in the digital transformation through continuous innovation."
STYRIA CEO Markus Mair is also proud of the achievements of SMS and sees them in a strong tradition of the entire group: "In its almost 150-year history, STYRIA has constantly demonstrated its versatility and versatility. In times of Industry 4.0, Big Data, Artificial Intelligence etc. this applies more than ever: A media group must be a technology group today. Styria Marketing Services is an absolute pioneer in its digital transformation - not only within our internationally active group of companies as support for our strong brands such as'Die Presse' and 'Kleine Zeitung', but far beyond that, and thus underlines the core values of our group at the same time: giving orientation, creating trust, supporting community. Because we can only continue to convince our readers, users and customers of our products and services if we keep our finger on the pulse of the times in every respect, help shape change and pick them up with our products and services in their new world."
Styria Marketing Services (SMS) as a service provider within Styria Media Group AG is responsible for personal contact with readers, users and subscribers. The support of the B2C customers of their clients ("Kleine Zeitung", "Die Presse", "Wienerin", "miss", "Diva", "Sportmagazin", "Top-Times") is thus the focus of the daily work of the SMS team.