"styria digital one" expands portfolio in Austria, Slovenia and Croatia
SPORTaktiv and Austrowetter are new to the sd-one network with immediate effect, as are the Austrian Traffic of the STYRIA Media Group portals and Croatian market leaders 24sata and Večernji list as well as zurnal24.si and med.over.net in Slovenia.
The Styria Media Group has dominated the print and digital media market in Croatia for years with more than 500,000 newspaper readers and around 2.3 million digital users, which means a digital reach of more than 85 percent. The absolute number one in print, online, mobile, social and online video is the media brand 24sata ("24 hours"), which was founded in 2005. It is now the most popular print medium and online portal in all age groups and among both men and women. Above all, the younger target groups, millennials and generation Z feel very attracted to 24sata by the ongoing innovations in the digital and event sector. The digital number two in Croatia is 24sata's sister company Večernji list, the quality medium on the Croatian market. The print edition is the best-selling newspaper in the opinion leader segment, the particularly attractive target group of higher educated and higher earners. At the beginning of November styria digital one (sd one) took over the marketing of the Austrian traffics on 24sata.hr and vecernji.hr. sd one will also market the AT traffic of the Slovenian portals zurnal24.si and med.over.net in the future. Žurnal24 is the number two in Slovenia's reach ranking MOSS, Med.Over.Net the number eight and thus the largest web forum in Slovenia, which offers its users information and answers on health, nutrition and exercise.
Until now, sd one, Austria's leading digital marketing association, had already marketed the domestic 'Styria Media Group' portals such as kleinezeitung.at, DiePresse.com, ichkoche.at, wienerin.at, ligaportal.at and many more as well as external online offerings such as the German Burda lifestyle media, volume.at, wetter.tv and many more.
styria-digital-one-Managing Director Xenia Daum is very pleased about the cross-border cooperation: "It was only at the beginning of September that we took over the marketing of the Austrian traffics of the Geman Burda lifestyle media. Now we are also expanding our network to the south. We are pleased to be able to offer the two top news portals of Croatia, the STYRIA portals of 24sata and Vecernji list as well as the Slovenian Market leaders Žurnal24 und Med.Over.net in our portfolio with immediate effect. And also the new Austrian websites in our network are a great addition for our customers. Sportaktiv.com is the advisor in hobby sports and austrowetter.at is UBIMET's home weather service. We are looking forward to the cooperation!"
Sportaktiv.com is the leading domestic community platform for active sports with around 150,000 unique users and more than 52,000 Facebook fans. It is aimed at Austria's hobby and leisure sports enthusiasts in German-speaking countries and offers all the information on active sports combined with suggestions for active holidays and suitable hotel recommendations.
And the austrowetter.at parent company UBIMET has grown from a former Austrian start-up to today's international weather service, with headquarters in Vienna and a competence centre for meteorology and storm warnings. The network, now marketed by sd one, includes austrowetter.at, uwz.at and AT-Traffic from wetter.tv, morecast.com and other weather platforms in Austria's neighbouring countries.
styria digital one is Austria's leading online marketing community and innovative sparring partner for digitisation companies. sd one is responsible for the digital marketing of the Austrian 'Styria Media Group' portals such as kleinezeitung.at, DiePresse.com, ichkoche.at, wienerin.at, ligaportal.at and many more as well as external online services such as Burda Lifestyle Medien, volume.at, wetter.tv and many more. For numerous well-known customers from all industries, sd one is in charge of the conception, implementation and success measurement of digital campaigns including content creation as well as the development of digitalization strategies and new communication solutions and advertising products. The large media and customer network, the diverse digital expertise and the networking with the content marketing agency Styria Content Creation make sd one a trustworthy and reliable partner for all digital solutions from a single source. www.sdo.at
Photo (Xenia Daum) (c): Linda Dziacek