Styria Digital Holding GmbH takes over Styria Tourismusportale GmbH
As of now, users and readers will benefit from an improved range of services due to the interlacing of both portal and magazine, which are now merged under the management of Alfred Brunner.
According to portfolio director Malte von Trotha, "Over the past year we succeeded in setting up the portfolio successfully and setting the course for some important strategies. Under the management of Alfred Brunner, we now want to jointly further develop the general range of services of ‘SPORTaktiv'."
In the market, ‘SPORTaktiv' is positioned as a brand with three strategic fields of business:
SPORTaktiv magazine (with a circulation of 70,000, Austria's largest active sports magazine)
Online platform www.sportaktiv.com
SPORTaktiv partner hotels
Manager Alfred Brunner states: "With this step we will be able to reinforce the successful brand ‘SPORTaktiv'. Activity sports & exercise are major social trends. With our three fields of business, we create the basis for great offers tailored to our target groups for an estimated two million people in Austria actively engaged in sports."
Sportaktiv.com, Austria's leading community platform for active sports, addresses amateur sportspeople, activity holidaymakers as well as recreational athletes, offering comprehensive information on the topic of popular sports (fitness, running, cycling, triathlon, hiking, climbing, alpine skiing, ski touring, cross country skiing) in combination with proposals for activity holidays and corresponding hotel recommendations. The biggest sports event platform for amateur sportspeople in Austria and the ‘SPORTaktiv Hotelguide', which is published three times a year and includes attractive offers for summer and winter holidays, complete the range of sportaktiv.com services.