Close-up background stories, touching portrait features, searching interviews, inspiring reporting. Wherever there's sport, we're there too. No one gets anything past ‘SPORTMAGAZIN' writers, and they're still there long after the cameras were switched off and the daily papers printed. That's how our readers gain unique insights into the fascinating world of sport, from football, skiing and Formula 1 to so called fringe sports, indeed often further "left field".

Stirring action spread across packed double-page spreads, sportspeople as lifestyle models, elaborately staged proprietary photo productions (through which the odd photographer or sportsperson first became a star). The standard of photography in ‘SPORTMAGAZIN' is and will remain unique.

Everything of practical use to readers: unerring sports equipment tests carried out by professionals against a scientific background, nutrition tips, fitness series and whole packages about in-topics like running, body & soul, golf etc. The ‘SPORTMAGAZIN' team is and remains the best qualified reference when it comes to recreational sports.

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data & facts

Market share

Readers: 216.000

Reach: 2,9%

Source: Media-Analyse 2016 / 2017

Print circulation: 50.000

Source: ÖAK annual average 2016

Distribution area: national,
Trafik, Subscription and Supplement in Subscription of Die Presse on Sunday

Frequency: 11/year


Managing director

Mag. Alfred Brunner, MBA


Fritz Hutter

Sales director

Markus Blümel


Styria Medienhaus Sport GmbH & Co KG
Ghegastraße 3, Top 1.2
1030 Wien
Tel +43 / 1 / 601 17 - 0