In 2018, styria digital one was the undisputed number one among Austria's domestic marketing communities
2018 was a very successful year for Austria's leading online marketing community styria digital one (sd one). At the beginning, the FOCUS advertising trend study of sd one predicted the greatest potential in the domestic online advertising market. It was voted the most attractive digital marketer by Austria's agencies and direct customers for the third time in a row.
This positive assessment has now also returned from the user market. ÖWA-Basic published the annual average for 2018: With an average of more than 2 billion page impressions (2,046,774,485 PIs) sd one is still the undisputed leader among the domestic marketing communities. Since its founding in 2013, the digital marketer of the Austrian 'Styria Media Group' portals (kleinezeitung.at, DiePresse.com, ichkoche.at, wienerin.at and many more) and external online offerings has more than tripled its size.
Managing Director Xenia Daum is very pleased with this result: "In 2018 we were able to convince not only in the advertising market with our quality standards in terms of brand safety through our high-quality environments, high visibility and technological excellence, but also with our diverse media in the user market. This is a nice confirmation of the passionate work of sd one and its employees".
International awards & new products
The year 2018 also brought the marketing community several international awards. At the MERCURY Awards in New York, for example, sd one won silver ('Social Media: Instagram' with Sony Pictures film distributor "Girls Night Out") and bronze and honors ('Promotion/Marketing: Product Awareness' with Philips Austria "Airfryer" and Erste Bank "Vorsorge- und Veranlagungswochen").
sd one also had a lot to offer in terms of product development last year: the strategic partnership for 'native content' recommendations with taboola, the world's leading discovery platform, and the cooperation with Seeding Alliance for the simple and scalable distribution of native advertising campaigns, to name just two.
"Also in this year our customers may look forward to exciting new developments", tells authorised signatory Marion Stelzer-Zöchbauer. "Specifically, we are currently working on topics such as ad management simplifications, gamification, knowledge transfer and much more. Our goal continues to be to make it easier for marketers and agencies to access online advertising and handle digital campaigns. We see great potential for native advertising and video in 2019".
Photo (by Linda Dziacek): CEO Markus Mair, Marion Stelzer-Zöchbauer and Xenia Daum