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Bretschko confirmed as MA President

At the general meeting of the ARGE Media-Analysis Association on 10th November, Styria Director Wolfgang Bretschko was again voted to President. The vote was unanimous.

The ARGE Media-Analysis Association is a client of Media-Analyse, the most important instrument for measuring the scope of Austrian media. The Association is also an important communications platform comprised of media and agencies whose mutual interest is to strengthen and improve both media and broadcasters of advertising research.

“I am very pleased that I am able to carry on the responsibility of MA President for a further two years” said Bretschko. “The objective is to further continue improving the MA over the next two years. The main work emphasis will be on the creation of a fundamental agreement between agencies and media on the one hand as well as between Media-Analysis (MA) and Verband Österreichischer Zeitungen (VOZ) on the other hand” emphasized Wolfgang Bretschko.

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